When All Hope Is Misplaced

Let me ask you a dumb question. Have you ever lost your keys? Wallet? How about your phone? We all have been there. But in how many scenarios were they really misplaced?

Tough times can rattle oura ability to cope with pressure and decisions. In the business world, when the sales aren't coming or the traffic is dead, all hope could be "lost." Maybe that large sale fell through. Perhaps that client went with a competitor at last minute. Truth be told, the only numbers you are seeing go up might belong in the liabilities column. The trend may not seem to reverse and you may just feel like throwing in the towel and liquidating.

But I want to ask when was the last time you turned your problem on its head? When was the last time you tried a new product line or adjusted your market approach.

One thing I have come to believe is that markets never really disappear unless they're lost to a newer, more efficient market. You just have to be the smartest, most efficient person when it comes to marketing your idea. You may have to create a new product, or advertise in a different region. The fact is, your business is not hopeless.

I would like to encourage you to find the gold among the rocks. You are an intellectual and a creator. There is always a method of approach. Hope is only misplaced. You can still find it.